Peterson now insists her father has been dismissed as a result of her video. In a mournful video, Peterson describes her father violated an Apple organization rule by supporting her to film the unreleased handset at Apple’s campus. Apple reportedly asked that Peterson remove the video, but it was certainly too late as the content spread further and further.
The video itself may have looked like an innocent hands-on, but it did include footage of an iPhone X with personal employee-only QR codes. A notes app was also displayed on the iPhone X in the video, which appeared to include codenames of unreleased Apple products. Filming on Apple’s campus is rigorously prohibited, so filming an unreleased iPhone X is a definite rule violation.
In a post to her YouTube channel on Saturday, Peterson claims Apple was forced to fire her father over the incident. Company rules strictly prohibit the documenting of unreleased hardware, whether it be photos, video or descriptions of device features. Unauthorized filming on Apple property is also verboten.
“Apple let him go,” Peterson said. “At the end of the day, when you work for Apple, it doesn’t matter how good of a person you are, if you break a rule they just have no tolerance.”
“Apple let him go,” Peterson said. “At the point of the day, when you run for Apple, it doesn’t matter how good of a character you are, if you break a rule they just have no understanding.”
Apple’s strict NDA policy is in place not only to ensure the security of the proprietary technology but also for domestic safety.
Peterson said her father takes full responsibility for the turn of events, adding that her family holds no animosity toward the company.
Apple has not responded to requests for comment.